“Science can be seen in beauty advertisements and packaging, underscoring the importance of a designer’s ability to simplify complex technology into a symbolic representation that is aesthetically pleasing, sophisticated and highly positioned for optimal consumer connection.” – This is a quote from a recent article, Marketing Matters: The Role of Science in Beauty, in Global Cosmetic Industry (GCI) Magazine. CONTINUE READING >
The largest safety concern women have regarding make-up application is for their eyes. Bacteria lives on eyelashes and therefore is transferred back into the mascara upon use. CONTINUE READING >
Examining the beauty industry from a global perspective reveals the emergence of four strong, clearly-identifiable trends. That’s according to Euromonitor, a leading consumer research firm, quoted extensively in this Cosmetics Design article. The four trends include the exploration of new retail channels, capitalizing on high tech claims, a heightened awareness of emerging global trends, and most importantly for the purposes of our discussion, the growth of the premium cosmetics sector, especially relative to mass market cosmetics. Premium cosmetics are outperforming mass market alternatives in Western Europe, North America and the Asian Pacific region. CONTINUE READING >
Wet wipes are not just for babies anymore! The industry has been growing rapidly over the past years to support cleansing wipes, hand wipes, facial wipes, etc…
People have relied on wet wipes to cleanse from germs as quick and convenient alternatives to washing their hands. In this same vein, consumers have turned to wet wipes as part of their beauty routine.
Wet wipes are great as an on-the-go or portable option for cleansing or refreshing your skin. Various kinds of facial wet wipes are available: make-up removing, refreshing, sun care, moisturizing, etc… CONTINUE READING >